# Click-to-Call for NBFCs and Lending Websites | CallCeptor

> Route loan enquiry, existing-borrower and repayment-help calls by page and topic. Consent-based recording, callbacks and lead attribution, hosted in India.

Source: https://callceptor.com/for/nbfc-lenders/

For nbfcs and lenders

## Website calls for NBFCs and lenders, routed by loan product

A visitor reading your gold loan page and a borrower checking an EMI are different calls. CallCeptor asks two questions and rings the right team.
Last updated 2 October 2026
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The problem

### Enquiries and existing borrowers in one queue

Lending sites usually show one number. Prospects and existing borrowers wait in the same line, and prospects are the ones who give up.
Marketing pays for loan-page traffic and cannot see which pages produced calls.

Example routing

### Where each call goes

When | Rings |
/personal-loan/* pages | Personal loan sales |
/gold-loan/* pages | Gold loan sales |
Existing borrower | Customer serviceRecording always on |
Topic: Repayment help | Service desk |
Outside hours | Callback booking |

### What you get

#### Prospect first

New enquiries from product pages ring sales, existing borrowers ring service.

#### Intake before the call

Name, mobile, new or existing, topic. Optional OTP to cut spam.

#### Lead inbox

Calls, misses and callbacks are leads with campaign tags, exportable by CSV or webhook.

#### Data in India

Call records and recordings stay in Indian cloud regions.

### Questions we get asked

#### Can prospects and borrowers go to different teams?

Yes. The intake asks if the visitor is new or existing, and routing uses the answer.

#### Do you integrate with our loan system?

Webhooks work today. Direct CRM integrations are on the roadmap and not available yet.

#### Is there a free plan?

Yes, one agent free. See pricing.

### Keep reading

- [CallCeptor for stock brokers](https://callceptor.com/for/stock-brokers/)
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- [CallCeptor for asset management companies](https://callceptor.com/for/asset-management-companies/)
- [CallCeptor for commodity and currency brokers](https://callceptor.com/for/commodity-brokers/)
- [CallCeptor for insurance distributors](https://callceptor.com/for/insurance-distributors/)

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- [How fast should you call back a missed website lead?](https://callceptor.com/guides/callback-sla-for-financial-firms/)
- [IVR menu or routing by page: which sends callers to the right desk?](https://callceptor.com/guides/ivr-menu-vs-routing-by-page/)
- [How to measure the calls your website never answers](https://callceptor.com/guides/measure-missed-website-calls/)
- [How to see which campaign produced a phone call](https://callceptor.com/guides/track-phone-calls-with-utm-tags/)
- [What decides the audio quality of a browser call](https://callceptor.com/guides/browser-call-quality-checklist/)
- [What is browser calling, and how does a website call actually connect?](https://callceptor.com/guides/what-is-browser-calling/)
- [Click-to-call vs a phone number, WhatsApp or a contact form on a financial website](https://callceptor.com/guides/click-to-call-vs-phone-whatsapp-forms/)
- [How to add a click-to-call button to WordPress, Wix, Webflow, Shopify or any website](https://callceptor.com/guides/add-call-button-to-website/)
- [What happens when a desktop visitor clicks your phone number](https://callceptor.com/guides/tel-links-on-desktop/)
- [Routing website calls by page: a setup for a firm with five desks](https://callceptor.com/guides/route-website-calls-by-page/)
- [Setting a call recording policy for each department](https://callceptor.com/guides/call-recording-policy/)