# How to Measure Missed Website Calls | CallCeptor > A simple way to count missed calls from your website, estimate their value and set a target, without any special tools to start. Source: https://callceptor.com/guides/measure-missed-website-calls/ ## How to measure the calls your website never answers A simple way to count missed calls from your website, estimate their value and set a target, without any special tools to start. 4 October 2026 · 5 min read · By [the CallCeptor team](https://callceptor.com/about/#team) Most firms know how many calls they answered. Few know how many they missed, because a missed call leaves no record on a normal phone line. ### Step 1: count what you can Pull the last 30 days of call logs from your phone provider. Count answered, missed and abandoned calls, and note the hour of each. Compare the hours with your website traffic by hour. Gaps between traffic peaks and answered calls show where calls are lost. ### Step 2: put a value on a call Take the share of calls that turn into clients and the average value of a client. Multiply them for a rough value per call. Use your own numbers, not an industry average. Our missed call cost calculator does this arithmetic in your browser. ### Step 3: set one target Pick one number to improve, such as the share of website calls answered within 20 seconds. Review it weekly. A Call button that logs every attempt, answered or not, gives you this number directly. Written by the CallCeptor team, who build browser calling and call routing for Indian financial firms. Product details reflect what CallCeptor does today; anything on the roadmap is marked as such. This guide is general information, not legal or regulatory advice. Spotted a mistake? [Tell us](mailto:support@callceptor.com?subject=Correction%3A%20How%20to%20measure%20the%20calls%20your%20website%20never%20answers). See [how we write](https://callceptor.com/about/#editorial). ### More guides - [Where to place a call button on a financial website](https://callceptor.com/guides/where-to-place-a-call-button/) - [A checklist for choosing a website call button](https://callceptor.com/guides/website-call-button-checklist/) - [How fast should you call back a missed website lead?](https://callceptor.com/guides/callback-sla-for-financial-firms/) - [IVR menu or routing by page: which sends callers to the right desk?](https://callceptor.com/guides/ivr-menu-vs-routing-by-page/) - [How to see which campaign produced a phone call](https://callceptor.com/guides/track-phone-calls-with-utm-tags/) - [What decides the audio quality of a browser call](https://callceptor.com/guides/browser-call-quality-checklist/) - [What is browser calling, and how does a website call actually connect?](https://callceptor.com/guides/what-is-browser-calling/) - [Click-to-call vs a phone number, WhatsApp or a contact form on a financial website](https://callceptor.com/guides/click-to-call-vs-phone-whatsapp-forms/) - [How to add a click-to-call button to WordPress, Wix, Webflow, Shopify or any website](https://callceptor.com/guides/add-call-button-to-website/) - [What happens when a desktop visitor clicks your phone number](https://callceptor.com/guides/tel-links-on-desktop/) - [Routing website calls by page: a setup for a firm with five desks](https://callceptor.com/guides/route-website-calls-by-page/) - [Setting a call recording policy for each department](https://callceptor.com/guides/call-recording-policy/)