# Where to Place a Call Button on Your Site | CallCeptor

> The pages and positions where a call button gets used on broker, AMC and adviser sites, and where it only adds clutter.

Source: https://callceptor.com/guides/where-to-place-a-call-button/

## Where to place a call button on a financial website

The pages and positions where a call button gets used on broker, AMC and adviser sites, and where it only adds clutter.
4 October 2026 · 4 min read · By [the CallCeptor team](https://callceptor.com/about/#team)

A button on every page is easy and rarely best. Visitors call where they have a question.

### Start here

Account opening, pricing, product and research pages, and the page just after a form error. These are the places where a question stops a decision.

### Header or floating?

A header button is always visible and reads as navigation. A floating button follows the visitor and suits long research pages.
Pick one per page. Two buttons confuse.

### Replace the number

Where your phone number is shown as text, swap it for the button and keep the number as a fallback. On a desktop browser the number rarely works as a link.

### Measure and move

After two weeks, look at calls per page and move the button toward the pages that produce them.

Written by the CallCeptor team, who build browser calling and call routing for Indian financial firms. Product details reflect what CallCeptor does today; anything on the roadmap is marked as such. This guide is general information, not legal or regulatory advice. Spotted a mistake? [Tell us](mailto:support@callceptor.com?subject=Correction%3A%20Where%20to%20place%20a%20call%20button%20on%20a%20financial%20website). See [how we write](https://callceptor.com/about/#editorial).

### More guides

- [A checklist for choosing a website call button](https://callceptor.com/guides/website-call-button-checklist/)
- [How fast should you call back a missed website lead?](https://callceptor.com/guides/callback-sla-for-financial-firms/)
- [IVR menu or routing by page: which sends callers to the right desk?](https://callceptor.com/guides/ivr-menu-vs-routing-by-page/)
- [How to measure the calls your website never answers](https://callceptor.com/guides/measure-missed-website-calls/)
- [How to see which campaign produced a phone call](https://callceptor.com/guides/track-phone-calls-with-utm-tags/)
- [What decides the audio quality of a browser call](https://callceptor.com/guides/browser-call-quality-checklist/)
- [What is browser calling, and how does a website call actually connect?](https://callceptor.com/guides/what-is-browser-calling/)
- [Click-to-call vs a phone number, WhatsApp or a contact form on a financial website](https://callceptor.com/guides/click-to-call-vs-phone-whatsapp-forms/)
- [How to add a click-to-call button to WordPress, Wix, Webflow, Shopify or any website](https://callceptor.com/guides/add-call-button-to-website/)
- [What happens when a desktop visitor clicks your phone number](https://callceptor.com/guides/tel-links-on-desktop/)
- [Routing website calls by page: a setup for a firm with five desks](https://callceptor.com/guides/route-website-calls-by-page/)
- [Setting a call recording policy for each department](https://callceptor.com/guides/call-recording-policy/)