# Answer IPO Enquiries with a Website Call Button | CallCeptor

> Put a Call button on IPO pages that rings your primary markets desk, books callbacks outside hours and logs each call with page and campaign.

Source: https://callceptor.com/use-cases/ipo-enquiries/

Use case

## Answer IPO enquiries the moment a visitor is reading the note

IPO interest peaks for days, not months. A Call button on the IPO page reaches the right desk while the visitor is still deciding.
Last updated 4 October 2026

### How it runs

- Visitor reads an IPO note and clicks Call.
- Two questions: new or existing client, and topic.
- The primary markets desk rings in the browser, or on a verified mobile.
- If nobody answers, the visitor books a callback and a task with a deadline is created.

### The rule to set

URL pattern /ipo/* rings the primary markets desk during business hours.

#### Features used

- [Routing by page and topic](https://callceptor.com/features/page-routing/)
- [Callbacks with a deadline](https://callceptor.com/features/callbacks/)
- [Lead inbox and attribution](https://callceptor.com/features/lead-inbox/)

### Questions we get asked

#### Can we turn the routing on only during an IPO window?

Yes. Rules can be switched on and off, so the rule can run only while an issue is open.

#### Does CallCeptor give investment advice?

No. Agents are your people and your policy applies. The planned AI receptionist will only answer approved FAQs and is not available yet.

[All use cases](https://callceptor.com/use-cases/)