How to measure the calls your website never answers
A simple way to count missed calls from your website, estimate their value and set a target, without any special tools to start.
· 5 min read · By the CallCeptor team
Most firms know how many calls they answered. Few know how many they missed, because a missed call leaves no record on a normal phone line.
Step 1: count what you can
Pull the last 30 days of call logs from your phone provider. Count answered, missed and abandoned calls, and note the hour of each.
Compare the hours with your website traffic by hour. Gaps between traffic peaks and answered calls show where calls are lost.
Step 2: put a value on a call
Take the share of calls that turn into clients and the average value of a client. Multiply them for a rough value per call. Use your own numbers, not an industry average.
Our missed call cost calculator does this arithmetic in your browser.
Step 3: set one target
Pick one number to improve, such as the share of website calls answered within 20 seconds. Review it weekly.
A Call button that logs every attempt, answered or not, gives you this number directly.
Written by the CallCeptor team, who build browser calling and call routing for Indian financial firms. Product details reflect what CallCeptor does today; anything on the roadmap is marked as such. This guide is general information, not legal or regulatory advice. Spotted a mistake? Tell us. See how we write.