Where to place a call button on a financial website
The pages and positions where a call button gets used on broker, AMC and adviser sites, and where it only adds clutter.
· 4 min read · By the CallCeptor team
A button on every page is easy and rarely best. Visitors call where they have a question.
Start here
Account opening, pricing, product and research pages, and the page just after a form error. These are the places where a question stops a decision.
Header or floating?
A header button is always visible and reads as navigation. A floating button follows the visitor and suits long research pages.
Pick one per page. Two buttons confuse.
Replace the number
Where your phone number is shown as text, swap it for the button and keep the number as a fallback. On a desktop browser the number rarely works as a link.
Measure and move
After two weeks, look at calls per page and move the button toward the pages that produce them.
Written by the CallCeptor team, who build browser calling and call routing for Indian financial firms. Product details reflect what CallCeptor does today; anything on the roadmap is marked as such. This guide is general information, not legal or regulatory advice. Spotted a mistake? Tell us. See how we write.