How to see which campaign produced a phone call
Tie calls to ad campaigns using UTM tags on landing pages. A plain explanation for marketing teams at financial firms.
· 4 min read · By the CallCeptor team
Marketing teams track clicks and form fills. Phone calls are usually a blind spot. A call that starts from a web page does not have to be.
Tag your links
Add UTM tags to every ad link: source, medium and campaign. The landing page receives them in the address.
Carry the tags into the call
When the visitor clicks a Call button on that page, the tags are saved with the call and lead. CallCeptor stores page, referrer and UTM tags automatically.
Report by campaign
Group calls and leads by campaign in the lead inbox, or export them by CSV or webhook into your CRM.
Compare cost per call to cost per form fill before moving budget.
Written by the CallCeptor team, who build browser calling and call routing for Indian financial firms. Product details reflect what CallCeptor does today; anything on the roadmap is marked as such. This guide is general information, not legal or regulatory advice. Spotted a mistake? Tell us. See how we write.