For nbfcs and lenders
Website calls for NBFCs and lenders, routed by loan product
A visitor reading your gold loan page and a borrower checking an EMI are different calls. CallCeptor asks two questions and rings the right team.
Last updated
The problem
Enquiries and existing borrowers in one queue
Lending sites usually show one number. Prospects and existing borrowers wait in the same line, and prospects are the ones who give up.
Marketing pays for loan-page traffic and cannot see which pages produced calls.
Example routing
Where each call goes
| When | Rings |
|---|---|
| /personal-loan/* pages | Personal loan sales |
| /gold-loan/* pages | Gold loan sales |
| Existing borrower | Customer serviceRecording always on |
| Topic: Repayment help | Service desk |
| Outside hours | Callback booking |
What you get
Prospect first
New enquiries from product pages ring sales, existing borrowers ring service.
Intake before the call
Name, mobile, new or existing, topic. Optional OTP to cut spam.
Lead inbox
Calls, misses and callbacks are leads with campaign tags, exportable by CSV or webhook.
Data in India
Call records and recordings stay in Indian cloud regions.
Questions we get asked
Can prospects and borrowers go to different teams?
Yes. The intake asks if the visitor is new or existing, and routing uses the answer.
Do you integrate with our loan system?
Webhooks work today. Direct CRM integrations are on the roadmap and not available yet.
Is there a free plan?
Yes, one agent free. See pricing.
Keep reading
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- CallCeptor for asset management companies
- CallCeptor for commodity and currency brokers
- CallCeptor for insurance distributors
- Where to place a call button on a financial website
- A checklist for choosing a website call button
- How fast should you call back a missed website lead?
- IVR menu or routing by page: which sends callers to the right desk?
- How to measure the calls your website never answers
- How to see which campaign produced a phone call
- What decides the audio quality of a browser call
- What is browser calling, and how does a website call actually connect?
- Click-to-call vs a phone number, WhatsApp or a contact form on a financial website
- How to add a click-to-call button to WordPress, Wix, Webflow, Shopify or any website
- What happens when a desktop visitor clicks your phone number
- Routing website calls by page: a setup for a firm with five desks
- Setting a call recording policy for each department
Put a Call button where your phone number is today.
Free for one person and 100 browser minutes a month. Larger firms can start with a pilot on one department.